SMB Knowledge Transfer: A New Perspective on Marketing

ITU invites you to the fourth SMB Knowledge Transfer, which will take place in less than a week! On 6 November in Kyiv, participants will take part in two engaging panel discussions in the format of battles, as well as a unique case study.

During the panel discussions, the moderator will ask common questions and the speakers will take turns expressing their opinions. An hourglass will control the response tim, ensuring that you get maximum practical insights from leading experts!

The topic of the first battle: ‘What are the Key Marketing Components that will Generate Leads Instead of Likes on Social Media?’

Andrii Myroniuk, founder of Myroniuk Consulting, will moderate the event and the speakers will include Oleksandr Lapko, CEO of RozetkaPay and Marian Khomyn, Head of Marketing at UKRSIBBANK BNP Paribas Group.

Key discussion questions will include:

• What should marketing look like to increase margin rather than kill it with discounts?
• How to find a unique advantage in the market when “everyone sells the same”?
• What are the most common reasons why marketing does not generate revenue?

The topic of the second battle: ‘The Future of Media Analytics: How AI Transforms Data Processing. 

This discussion will be moderated by Kateryna Gordiienko, VP of Customer Success at YouScan. Speakers will include Kateryna Lyashenko, Head of Marketing Research at Havas Media Ukraine and Artem Skrypnyk, CEO of FAVBET Tech. 

Key questions for discussion will be:

• What are the key benefits and risks of using AI for social media data analysis in marketing?
• Why is it worth investing in AI for marketing?
• How AI based on media monitoring data can identify trends and predict changes in consumer behaviour to gain competitive advantages.?

At the end of the programme, there will be a case study from Maria Myroniuk, Strategic and Creative Director at Myroniuk Consulting, covering five communication mistakes that businesses overpay for, as well as:

• How to increase sales by 300% through one single channel based on a real-life case study?
• How to stay ahead of the competition with a minimum budget but understanding the audience?

The event will end with a networking, where you will be able to exchange impressions, thoughts and establish new contacts!

Do not hesitate! Get your tickets via the following link: ticketsbox.com   

Participation is free of charge for IT Ukraine Association members. To receive a promo code for a 100% discount, please send an email to N_Shcherbak@itukraine.org.ua

SMB Knowledge Transfer is organised by IT Ukraine Association. Bank partner is UKRSIBBANK BNP Paribas Group.