PR & Communications
This branch of the Association’s work is focused on effective communications of the IT industry within the country and around the world, formation of the tech brand of Ukraine and the Ukrainian IT industry.
Our tasks:
- Communication support for key IT industry and Association events in Ukraine and abroad.
- Interaction with the Ukrainian and international media.
- Analytical and reputation research of the national IT industry.
- Branding of the national IT industry on the Ukrainian and international markets.
- Support of the PR community of the Association.
Dmytro Melnykovych
Vice President of PR, WOO COMPANY
Expert and mentor in personal branding, entrepreneur, founder and CEO of digital marketing agency WOO COMPANY since 2014, mentor of the international business community BOARD.
E-mail: dmelnykovych@gmail.com
Our projects
Talk to Ukraine – Online English-speaking global conversation sessions about Ukraine and the Ukrainian technology sector on the LinkedIn platform for an international audience.
ITU Debate Club – a public discussion format on burning and significant issues to raise the awareness of the national audience about the work of the IT industry.
Digests of the Association:
- ITU_Community weekly digest includes news of the Association and its members, as well as a calendar of events. Sent every Friday to all subscribers and media.
- ITU_Community weekly digest#International tells about the main international events and exhibitions that may be of interest to our members.
- The “Digital Transformation of Ukraine” bilingual analytical digest highlights the latest trends, initiatives of the Association and the government, international cooperation and humanitarian projects in support of Ukraine.
Analytical and reputation research of the national IT industry. Every year, the Association conducts a reputational survey of the industry, prepares periodic analytical and statistical reviews of the national IT industry development state, and issues joint partner thematic studies on the industry.
About the PR community
The main goal of the community is to synchronize efforts in communication support of the industry, formation of the tech brand of Ukraine and of the national industry.
The activities of the PR community are aimed at:
- communication of the Ukrainian IT industry interests through the national audience: governmental institutions and authorities, public organizations, etc.;
- creating a positive image of the IT industry as a prestigious employer;
- communication of the common IT industry projects;
- experience exchange between its participants and development of common communication tools;
- effective cooperation with IT LAW Committee and CSR & Education community for effective promotion of their projects.
Our next step is the creation of the UA_TECH_PR COMMUNITY, which is going to unite PR specialists and communicators of the national technological and creative sectors to discuss the latest trends and challenges, exchange experience and knowledge, and create narratives.
We are open to cooperation and suggestions!
Our communication channels
Website
- 50000 active users
- more than 30% new users
Social media
- 8848 Facebook followers
- More than 3000 LinkedIn followers
Four categories for publications
- Association News
- Blog
- Industry News
- Event Calendar
Weekly ITU Community Digest: +40% openings
Association’s network base: 6500
Our communication TOOLKIT
